Amazon set to buy Electronic Arts

Original Story: According to GLHF sources, Amazon will announce today that it has put in a formal offer to acquire Electronic Arts (EA), the publisher behind Apex Legends, FIFA, Madden, and more.

Rumors have been circling online for a few weeks about a potential EA buyout, with Apple, Disney, and Amazon listed as potential buyers. As per our sources, Amazon has finally made an offer.

It’s a smart business move from Amazon, which is also making big moves in television. After the success of The Witcher and Arcane on Netflix — both shows built around big video games — Amazon could potentially use EA’s franchises as settings for new shows. Mass Effect, Dragon Age, Dead Space — there’s plenty of potential in EA’s library for transmedia opportunities.

This news comes after a range of unprecedented acquisitions and consolidation in the video game space, with the biggest of them being Microsoft’s purchase of Acitivison Blizzard for $69 billion.

According to our sources, the announcement will be made later today. We’ve reached out to Amazon and EA for comment and will update you if we hear anything back.

Update: According to Bloomberg Terminal, Amazon is not expected to make a bid for EA, citing CNBC sources.

Written by Kirk McKeand on behalf of GLHF. 

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